She pays love and cherishes in the name of her life. From the beginning of joy, she encountered each other and thoughts. Another year of Mother’s Day, the Shanghai Table Selection Metropolitan Series and the Revitalization Series are exquisite times.
Modern and intelligent -Metropolis · Mirror Yao
Metropolis Mirror
The Shanghai Table Metropolis · Mirror Yao is based on the beauty of Art Deco’s geometric building, showing a long-lasting charm. In the dial, the twelve-star inspiration source of the Jiang Customs and the “top of light” of the Jiang Customs and the Guangming Building condensed the sea school’s romance and outlined the simple geometric beauty. The pearl-colored meter dial is shining, and the twelve petals are transparent and rich, reflecting the dawn of the times. The colorful interpretation of the wrist is more beautiful, just like her elegant Fenghua Modang. The unique rectangular case is sharp and straightforward, showing calm feminine power. It is capable, chic, and courageous. As a mother with multiple identities, it is galloping between work and life and always waiting for us.
Oriental Charm -Metropolis · Chanran
Metropolis · Chanran
(From left to right, it is: curly grass models, parallel peony models, and cluster chrysanthemums)
Shanghai Watch Metropolis · Chanran uses cheongsam as inspiration muses. The pioneering and avant-garde design in the old time was beyond the time to interpret the oriental charm. Both ends of the replica watch are designed by the turbine of the convex circularly polishing treatment, echoing the design of the axis and painting in traditional calligraphy and calligraphy. The dial uses three -dimensional nano -painted technology to outline conventional Chinese flower and leaf patterns. The parallel peony hidden in the blue dial showed its confidence gracefully; the green dial portrayed the birthing vines and rolled grass and narrated introverted and brutal; Philosophy. Oriental style is hidden in traditional patterns, inherited so far, as motherly love continues in time, and is resident.
Wen Run Silent -Fuxing Jiuqu Yingyue
Fuxing · Jiuqu Yingyue
The Shanghai Table Fuxing · Jiuqu Yingyue engraved the wolf of the Yuyuan Garden. The black articard’s watch disk is attached to the 18K gold sculpture. The light-colored figure dial is paired with PT950 platinum carvings to reflect the day and night. The watchmakers give the replicas watch china vigorously with the enthusiasm of their eyes and have a long time, and the squares extend the boundaries between the time. At noon in the dial, it turned into a bright moon. She gently turned into a fusion moonlight, and the night became the only light. The water waves are shining and elegant, and the maternal love of the gentle and silent from the wrist flows into our beautiful dreams.
Ai Ruo Xingchen -Metropolis · Stars
Metropolis · Star Ms. Watch
Shanghai Table Metropolis · Stars project their thoughts into the vast sky and draw inspiration from where they can’t see. The designed vortex-shaped frame “Nebula Tusso Flying Wheel” is like the galaxy cantilever holding the stars. When time is flying like a mother’s stretch, open her arms to protect their love. The Nebula Tusso Flying Wheel is 6 points conspicuous, accompanied by the brand with its own F12-1 manual on-chain movement, and feel the “core” jump of the wrist. The dial-like sand gold and stones were born in the occasional accident. The smoke -like black copper powder shone the light of the stars. From this, it contained infinite possibilities, just as the mother love accompanied us to explore the broader margin.
The 3rd China International Consumer Products Expo (from now on referred to as the “Expo”) was held in Haikou, Hainan. Adhering to the “boutique route” positioning and adhering to technological innovation, the famous Swiss watch manufacturer Langqin watches with a variety of new products and again unveiled the Expo again, integrating long-term watchmaking traditions, innovative watchmaking technology, and classic and elegant designs, showing Switzerland in Switzerland—the sleek charm of watchmaking.
Longines appeared at Hainan Consumers Expo.
During the Expo, Langqin watches replica elegantly presents the theme exhibition area of the pioneer time zone of the pioneer series and sets up three interactive areas “ready to go,” “renewal leader,” and “unbounded time zone.” The historical stories that have repeatedly recorded records show the deep origin of the brand and flight field. At the same time, it exhibited a variety of Lugu series ancestral time watches to explain the pioneer spirit of contemporary pioneers.
Langqin watch shows the theme exhibition of “Zulu Time.”
In this Expo, Langqin Watch showed various pioneers series of Zulu time swiss replica watches store and added a long time zone function. Inspired by the historical look equipped with a double-time zone displayed in 1925, the dial is decorated with the iconic Z -character logo on the dial; Z means Zulu Time, a standard time format in the aviation and military fields. The watch is equipped with a wave of a Langqin watches exclusive mechanical movement and has the display function of three time zones to accompany contemporary pioneers to start the exploration journey.
Langqin Watch Pioneer Series Zulu Time Watch
At the same time, Langqin Watch brought a variety of newly released timepieces to work for the first time: the new Czech Air Force 1935 watch reproduced the design essence of the prototype pilot watch in 1935, inlaid the grooved labeling road on the pillow -shaped stainless steel case to rotate the bezel of the bezel, Rotating the bezel combined with the inner -movement triangular fluorescence timing, at the same time ensure 100 meters of waterproof performance; equipped with the exclusive movement of the Langqin watches L893.6, the movement adopts a patented gear structure, the built-in anti-magnetic silicon travel silk, and the Swiss official Observatory is obtained when the precision walks. Certification (COSC); a new flight-time timing watch of the Langqin watch pioneer series adopts a new exclusive anti-magnetic movement, built-in silicon travers, power reserves can reach about 68 hours, the transparent eye back presents the earth logo with a pioneer series, and Longines Flyback The customized swing tubes highlight the consistent pioneer spirit of the series.
Langqin Watch Pioneer Series Flying Time Watches
Login Watch (Longines) was founded in Sonia, Switzerland, in 1832. The brand adheres to long-lasting exquisite craftsmanship. Its unremitting pursuit of tradition, elegance, and excellence has achieved the brand’s pure watchmaking expertise. Longines has a wealth of experience and glory tradition of serving as the official timing of the World Championship and the International Sports Federation partners. The brand’s long-term support for elegant equestrian categories has established a deep relationship with it. Langqin Watch is a well-known brand under the watch manufacturer Swomi Group. It is famous for its creation of exquisite timepieces. This brand, marked by a flying wing hourglass, has now spread over 150 countries worldwide.
Since 2020, Langqin Watch has appeared at the Expo for three consecutive years. It has continued to bring consumers to integrate ingenuity, tradition, and innovative elegance and create a highlight of the brand exhibition hall and interactive experience. Taking the opportunity of the Expo, Langqin Watch firmly continues to deeply cultivate the Chinese market, seize new development opportunities, and enrich comprehensive timepiece works, advanced watchmaking techniques, and high-quality and intimate services to meet Chinese consumers for Swiss watchmaking making Love and expectations.
【Watch Description】
Langqin Watch Pioneer Series Zulu Time Watch Watch Number: L3.812.4.63.6 Suggested retail price: RMB 24,900
The Langqin Watch Pioneer Series has launched a new multi-time zone watch to interpret the pioneer spirit. The watch has an exclusive automatic chain movement, which supports multi-time zone display and built-in silicon traverse, and is certified by the Swiss official Observatory (COSC). Thanks to advanced watchmaking technology, the hour hand can be independent of the GMT function to achieve independent adjustment. The Langqin watch pioneer Zulu time watch presents bright, matte, or polished texture and uses relief and other processes to highlight the exquisite details and rigorous and exquisite craftsmanship. The eye uses a colorful ceramic bezel with a cigarette-gray sandblast dial. At 6 o’clock, there is a date display window. A stainless steel bracelet can replace the 42 mm sever steel case.
Langqin Watch Czech Air Force 1935 watch number: L2.838.4.53.0 Sugged retail price: RMB 29,600
The Langqin Watch Czech Air Force 1935 watches have distinctive and distinctive styles. This watch has a deep history, outstanding design, and powerful performance, interpreting elegance. The grooved road rotating bezel with a starting time indicator is a critical technical challenge and has been overcome. The watch is equipped with the exclusive automatic mechanical movement of the waves and a brown leather strap with beige stitching.
Langqin Watch Pioneer Series Flying Time Watch Watch Number: L3.821.4.53.2 Sugged retail price: RMB 35,500
The Langqin Watch Pioneer series launched a watch with a flying function. The new exclusive anti-magnetic movement is used, with built-in silicon travelers, and the power reserve can reach 68 hours. He was certified by the Swiss Official Observatory (COSC) with accurate performance. Through the transparent background, the exquisite details of the movement are at a glance, including the Earth logos engraved with the representative of the pioneer series and the custom juvenile of the word Longines Flyback. The new models are fused with elegant aesthetic style and superb details, showing satin lines, sub-light, polishing, and carving technology. The two-way rotating bezel is made of black ceramic and decorated with a luminous scale to make the model full of style marks. With the black solar pattern dial, the 42mm seizure case is paired with a replaceable brown leather strap. The strap has a folding buckle that supports the new fine-tuning system and provides a comfortable wear experience.
In the Spring of Spring, the swiss replica watchmaker Carl F. Bucherer, which originated from Lucerne, released a new model showing extraordinary aesthetic concepts. Historical brands will turn to colorful modern styles.
Paradise Limited Edition (Manero Tourbillon Double Peripheral Paradise) brought refreshing changes: the 18K rose gold case was inlaid with 40 Salary, sapphire, and ruby bezel with a square cutting process. Pearl Light redefines the brand style of Carl F.BUCHERER.
Paradise watches Paradise Limited Edition bezel inlaid with 40 Shatlei, sapphire, and ruby with square cutting processes.
Each gemstone is naturally formed, and the color is natural and unique. It is carefully selected by carefully to ensure that all gems match perfectly. The black solar pattern dial is decorated with a gemstone time label, echoing the gem bezel, and its decorative process is a significant challenge. The gold-plated gold pointer adds the cake to the case, and the black mixed rubber strap gives the watch a dynamic appearance.
Modern life is commended.
The limited edition of Malone’s two-outer bandburlum watches Paradise can be described as a milestone in the brand’s modern style, representing the current watch users’ attitude and pursuit of contemporary life. It’s like today’s entrepreneurs’ ideas and purpose of colorful work and life. They are not restrained and open-minded. Every time they encounter a “crisis,” they can always find “machines,” just like the Paradise of the Malong Shuangwang Tuo Wheel watches Paradise The color of the limited edition is unable to define.
Maleo Tourbillon Double Peripheral Paradise
In addition to the eye-catching design, this watch presents the brand’s cutting-edge watchmaking technology. The movement with 33 gems uses two brands’ iconic outer edge technology: an automatic lane system and a “suspended” tourbillon. Set the framework. The Tusso wheel structure is neither fixed on the movement’s main splint nor installed on the upper plate bridge. Instead, it is supported by three ceramic bead bearings, as if it is suspended in the air.
The limited edition of the Paradise Watch Paradise, Maloneon, released only 18 pieces, officially launched on March 16, 2023.
New Era and New Vitality
The limited edition of Malone’s two -outer bandburlum watches ushered in the new era of Bao Zilei. In January, Bao Qili pushed the complete black Capsule series by forging carbon fiber cases, showing the brand’s courage to try new materials. This release will add new ideas.
In 2023, Bao Qi Lai will continue to be new and use works to inspire more watch enthusiasts to explore time together.
Technical specifications: Malone’s two -outer edges of Tusso Wheel Watch Paradise Limited Edition
Model: 00.10928.03.39.11
Movement: Brand homemade CFBT3000 automatic upper movement, via the swiss made replica watch official Observatory certification (COSC), 36.5 mm in diameter, 4.6 mm thick, 33 gems, power storage for 65 hours
Function: Suspension Tusso Flying Wheel, Stop Second Function, Time Clockwise, Co-Spike, Small Second Acupuncture
Case: 18K rose gold case, the bezel is inlaid with 40 square-shaped slices of Sandfraite, sapphire, and ruby (total weight of 3.9 carats), colorful; double -sided anti-light arc-shaped sapphire glass mirrors, anti-light sapphire glass table The bottom cover, the waterproof depth of 30 meters (3 ATM), the diameter of 43.10 mm, and the thickness of 11.57 mm
Dial: Black solar pattern dial inlaid with 11 square-shaped cuts of Shaffle, sapphire, and ruby (total weight of 0.4 carats), colorful
The situation I see is the more robust the strong brand in the field of replica luxury watches, the weaker the disadvantaged brands, and there is no intermediate road. In the past five years, solid and poor brands have done almost the same thing, taking the initiative to move closer to young people and please young people.
Based on this result, the market direction is sometimes not executed to the right or wrong strategy. Even at the level of implementation, there is no obvious evidence that solid brands have done better.
The wheels of the times are rolling forward, and the relay stick of luxury consumption has been handed over from the 80s to the Millennial and Z generation. Statistics show that more than 60%of luxury buyers in China are between 20 and 35. They grew up in a golden age of social drama and the rapid accumulation of wealth. Many young people have an ideal family environment, receive a good education, and can participate in the tide of Get-Rich-QUICK, such as the Internet, real estate, and financial investment. Therefore Enough economic strength to splurge on luxury goods, advanced watches are a must-have option on their shopping list.
Young people have brought considerable challenges to the marketing strategy of luxury goods in China. Although they have created unprecedented opportunities for good opportunities, luxury managers need more understanding. Fortunately, in the past ten years, thanks to the rapid development of mobile Internet and digital branding, China has become the most developed country in the world in the world. From the size of goods, payment methods to logistics services, from early Taobao and JD to interest, The fast-moving hands of Shang Di Yin have become a model for the development of global e-commerce, which has also accumulated a large amount of data that is difficult to count. Therefore, we can label the young consumer groups, find their consumption habits and preferences, and provide essential support for marketing luxury brands.
There are two primary sources of income from luxury consumption. One is the rich second generation. Consumption depends on parents’ grants, and the form is mainly fixed pocket money. Although the rich age hopes to give children a better life, with the progress of the times and the change of social concepts, it becomes more and more restrained in the direct application of money. Therefore, they often do not support the rich second generation. Say freely. Managing a fixed monthly pocket money has become a popular means. It is said that the average level is 5 to 150,000 per month.
The other is a young and high-income person who has eaten their efforts, been educated well, successfully entrepreneurship, joined the Internet to create a wave of wealth, or worked in the financial investment industry.
While mainstream consumers are younger, there are also some typical trends in the luxury watch market. We can also observe similar changes in luxury goods industries other than watches.
Head concentration
Unlike consumers in the post-70s, the millennials and generations are more willing to buy head brands, such as Rolex, Audemars Piguet, Omega, Cartier, and IWC. From the annual brand sales rankings released by Switzerland, it can also be seen that the proportion of head brand sales has increased yearly. For example, Rolex has increased almost in the past five years. There are more than ten brands of Swatch Group.
Two-level differentiation
Young people’s demand for clocks is far beyond the function of reading time but as one of the social tools. As a part of wearing, the watch represents the wearer’s economic strength and fashion taste. Watch historical sales data shows that young people buy smart watches represented by Apple Watch or high-end traditional watches at more than 30,000 more. Classic eyes at the low-priced price are facing the passive situation of the market under the market, and no transfer or a way out at this time.
Although the luxury consumption capacity of young people is high, they are often very scattered, have a wide range of interests, and have a lot of money. Therefore, the budget that finally falls on high-end watches is minimal. With the increase in age, consumers’ interests must have differentiated. Some people love cars, some love watches, and some people love to travel. Human beings have gradually developed from special blog love to love. Therefore group. They are relatively mature and spend money repeatedly on purchasing watches, but this group is usually not young.
Many young people around me will choose to buy a high-end watch, such as Rolex or Audience. They are not concerned about other brands and will only return to the watch shop shortly after buying them. The look is not so much personality to them as a social tool. It is necessary but not beneficial. Therefore, choosing a well-known and expensive explosion is even enough in this category.
Green Sword Fish, Black Samurai
Therefore, it is easy to understand that the consumption of young people on luxury watches is more concentrated rather than scattered and personalized. Based on the number of head watch brands, they efficiently undertake a considerable proportion of purchasing power, leaving only a narrow space, allowing all other brands to compete, and finally tossed to death. Unfortunately, the market will not be softened and changed because of the hard work.
At the same time, it is tough to change brand positioning, which is almost a Mission Impossible. Many brands have tried to change their traditional positioning to meet the needs of young consumers. Generally speaking, there are two possible practices.
Change the product
For example, launching a new sports series or shifting marketing focus on the sports series products, the Radar’s Captain Cook (Captain Cook) can be regarded as one of the representatives. The launch of Captain Cook is widely welcomed by young people based on sports and leisure watches. However, changes are not always smooth, and their twin brothers have been “challenged” simultaneously as “opportunities.” Creating a new product series is not overnight. The development of marketing promotion and product depth requires a short time. Another area for improvement is that the progress of the sports series is challenging to drive the comprehensive revision of brand power because the new series of launches is only to follow the trend. It needs to be more innovative, and the brand needs sports genes.
Reorganize
Explore the entry price of the product to attract more young people to buy. In the short term, the amount can be increased. Still, in the long run, it will affect the brand’s price positioning and have a particular psychological impact on potential guests of conventional price products.
Judging from the current known market practice, brands can become more successful by increasing the magnification of their advantages—the efforts in the Super Fighter series. But to win young consumers through changes in brand positioning, there is no precedent for success.
The Internet has made massive amounts of information in real-time, so we once hoped it would be a genuinely flat and transparent world today. But this is not the case. The advanced algorithm function in the era of big data makes the primary information repeatedly topped. The secondary information is unattended and disappears at the vast end of the Internet world. The consequences of this reality are the lack of and disappearance of independent thought and the choice of commercial consumption.
When you see countless social media praise the products of the head brands (other brands of information are not traffic, either based on algorithms or lack of market investment support), consumers’ subconscious response is that I don’t have more choices, so “one for all” can help consumers make a purchase decision quickly. Watch enthusiasts understand that the “labor” in the “one and for all” here refers to Rolex replica watches.
Fashion fields, such as the clothing and bag industry, are the main battlefield for luxury goods to fight for young consumers. In addition, the brand also actively explores new types of communication with young people, including using the joint brand to create explosive models or cooperating with well-known artists to launch a high-profile and expensive artist series. These practices are successful in the fashion industry and have become the traffic password for many brands.
The watch industry is relatively traditional and conservative. From the brand’s marketing model to the changes in the purchase preferences of guests, they are as slow as snails on trees. Therefore, when the watch brand noticed that young people became the leading consumer, they changed their products and positioning to attract young people, but they found that they fell into a new strange circle. Young people need to move for this, and sound-selling brands and products are still the brands and products that have been sold before. Just as the “post-90s Li Ning” did not attract the post-90s, the watch brand actively pleased it or enhanced the favor of young consumers. It is just like a single love, which does not cause genuine empathy, but it is easy to recruit people. The young and rich consumer groups either follow the trend of the other fashion or find out to find out, which also makes many luxury brands need clarification.
Although comprehensive analysis is required during the re-enrollment, one of the questions that must be questioned is: do so much in the past, is there any compromise?
Green Blini series, single-button multi-function timing, limited to 100
Create iconic products, adhere to the brand’s original style, and do not lick the dog like a dog to please the young consumer groups, but at the same time, build the beautiful image of their brand in their hearts. Propositions that should be seriously considered.
I mean, although luxury brands have recognized that young ethnic groups have become the main body to support the growth of luxury goods, they also spare no effort to move closer to the young ethnic groups and try their best to win their favor. Unprecedented changes have not received positive results nor brought more significant changes in the market. This weakness is mainly in the field of high-end watches.
